ASOS Discount Codes for May 2026
Save with our 10 ASOS promo codes
ASOS FAQs
- Add your items to your bag on asos.com and click the bag icon to proceed to checkout
- Sign in or continue as a guest
- At the checkout, look for the Promo/Student Code or Vouchers section and click the dropdown to open it
- Paste your code into the box and click Apply Code
- Confirm the discount is showing in your order total before completing payment
One promo code can be used per order. Codes cannot be combined with each other. Most codes do not apply to items sold by ASOS Brand Partners, delivery charges, or gift vouchers. Some exclude sale items — check the specific terms before applying.
Yes. ASOS offers a permanent 10% student discount through UNiDAYS, available to any student with a verified .ac.uk email address or accepted proof of enrolment. The verification is usually instant for university email addresses and takes up to three working days for document uploads.
Once verified, the discount activates automatically at checkout when you click through to ASOS via the UNiDAYS link. It does not require entering a code manually. The discount applies to full-price items and stays active until your student status expires, at which point UNiDAYS will prompt you to reverify. It can also be claimed through Student Beans or TOTUM.
The student discount can apply on top of ASOS sale prices during major sale events, meaning it is worth timing larger purchases around January, summer and Black Friday sales where both savings stack.
ASOS Premier costs £9.95 per year and provides unlimited free next-day delivery and nominated-day delivery on orders over £15, with no minimum spend for standard delivery. Without Premier, next-day delivery costs £5.95 per order. Two next-day deliveries in a year covers the membership fee. For anyone who orders more than twice a year and occasionally needs something urgently, Premier typically pays for itself quickly.
Premier does not override the returns fair use policy. High return rates can still trigger the £3.95 returns deduction regardless of membership status, and a return rate above 70% across three or more orders will prevent Premier from being renewed.
ASOS.WORLD is ASOS's tiered loyalty programme, launched fully in 2025 after a period of UK testing. It is free to join at Stylist tier and progresses through Curator (£100 annual spend), Icon (£350) and A-Lister (£750), with each tier unlocking more benefits. All tiers include a 20% birthday discount and early access to new drops.
Higher tiers add priority back-in-stock alerts, early access to sales, exclusive event invitations and members-only sale access. Qualifying tiers are based on net spend in the past 12 months, excluding returns and cancelled orders. From January 2026, maintaining a return rate below 70% is also required to progress to Icon tier.
You have 28 days from delivery to return an item for a free refund, provided your return rate across the past 12 months stays below 70%. ASOS introduced a tiered fair use policy in January 2026: customers with a return rate above 70% across three or more orders may have £3.95 deducted from refunds per returned parcel, unless they keep more than £40 of the order. At 80% or above across five or more orders, an additional £3.95 handling fee can apply.
You can check your personal return rate in the ASOS app under My Account. Faulty or incorrectly sent items are always free to return and do not count against your rate. Returns are paperless and can be dropped off via Royal Mail, InPost lockers, CollectPlus or other supported services.
Ways to Save at ASOS
Download the app for flash deals and first-order savings
The ASOS app runs exclusive flash promotions that do not appear on the desktop site. Enabling push notifications is the most reliable way to catch them, as they are often short-lived and not prominently advertised elsewhere. New customers who download the app and create an account through it can also access a first-purchase discount that is not available via the desktop sign-up flow. For anyone planning a first ASOS order, downloading the app before signing up takes under a minute and is worth doing.
Sign up to the email list before your first order
New subscribers frequently receive a 10% to 15% welcome code applicable to their first order. If you are planning a first ASOS purchase, signing up a day or two before you intend to buy and waiting for the welcome email is a straightforward way to reduce that first basket. The code arrives separately from the student discount, so students can use the welcome code on a first order and switch to UNiDAYS for all subsequent orders.
Always access the student discount through UNiDAYS, not directly
The student discount does not activate automatically when you visit asos.com directly. You need to click through to ASOS via the UNiDAYS app or website each shopping session for the 10% to apply at checkout. If you open a new browser tab and navigate to ASOS independently, the session may not carry the discount. Making a habit of starting every ASOS session from the UNiDAYS app eliminates the risk of paying full price without realising.
Use the wishlist to time purchases around sale events
ASOS runs major sales in January, mid-year and at Black Friday. Adding items to your wishlist in advance means ASOS notifies you when their price drops or when they go into a sale event. For students, the student discount stacking on top of an already-reduced sale price is where the best value appears — an item at 30% off in a sale with 10% student discount on top produces a combined saving of around 37%.
Check the Outlet section before buying anything at full price
The ASOS Outlet is a permanent section stocking past-season items and overstocked lines at up to 80% off, separate from the main sale. It runs year-round rather than only during sale events, and the selection turns over regularly. For everyday wardrobe staples — basics, denim, knitwear — the Outlet is worth checking before committing to a full-price purchase in the main catalogue.
Understand your return rate before placing large hauls
ASOS shows your return rate in the app under My Account. Keeping it below 70% keeps returns free. For anyone who regularly orders several sizes to try at home and returns most of them, a run of large hauls can push the rate up quickly. Ordering more selectively — or making sure to keep at least £40 of value from any order where you are uncertain — avoids the £3.95 deduction activating. Faulty items returned do not count against the rate.
What ASOS Gets Right
ASOS sits in an unusual market position: it functions as a curated department store but operates with the speed and pricing of a pure-play online retailer. The combination of 850-plus third-party brands alongside its own label in a single checkout gives it a breadth that most direct-to-consumer fashion brands cannot match.
The ASOS Marketplace opens up an entirely different category of shopping. Over 700 independent boutiques and vintage sellers operate through asos.com, making genuine vintage and small-brand pieces accessible within the same browsing and checkout experience as new season fashion. For shoppers looking to buy second-hand or find labels that do not appear in mainstream retail, the Marketplace is a meaningful differentiator that most people shopping ASOS for the first time do not know exists.
The own-label sizing range is genuinely wider than most competitors. ASOS’s own brand offers up to 32 sizes across womenswear, including Petite, Tall, Curve and Maternity lines, with consistent sizing applied across the same label. For shoppers who regularly find mainstream sizing inadequate in either direction, this removes a common frustration — though the ASOS Fit Assistant and 360-degree model imagery, rolled out alongside the 2026 returns policy changes, are a direct attempt to reduce the rate at which sizing uncertainty drives returns.
The returns transparency tool is more useful than it initially appears. ASOS is not the only retailer to charge for excessive returns — it is simply the most visible about it. The in-app return rate display, introduced in January 2026, lets shoppers see exactly where they stand before placing the next order. Knowing you are at 65% and approaching the threshold changes purchase behaviour in a way that is genuinely useful for the customer rather than just beneficial for ASOS.
