Last Updated: April 2026
Who we are
SavvyVouchers (savvyvouchers.co.uk) is a UK-focused voucher and discount code website operated by Tyler Pulliam at Tieberg 23, 23816 Bebensee, Germany. You can contact us at contact@savvyvouchers.co.uk.
SavvyVouchers is the data controller responsible for the processing of personal data described in this privacy policy.
What data we collect and why
Analytics (Google Analytics 4): We use Google Analytics 4 to understand how visitors use our site. GA4 collects information such as pages visited, time on site, approximate location (country/region level), device type, and browser. This data is aggregated and used solely to improve the site. GA4 uses cookies to do this.
We rely on your consent to use analytics cookies. We also rely on our legitimate interest in operating and improving the website in accordance with UK GDPR Article 6(1)(f).
Cookies: We use the following cookies on this site
| Cookie | Provider | Purpose | Duration |
| _ga | Distinguishes users for analytics | 2 years | |
| ga* | Maintains session state for GA4 | 2 years | |
| sv_cookie_consent | SavvyVouchers | Remembers your cookie preference | 6 months |
We do not currently use advertising, tracking, or affiliate cookies. If this changes, we will update this policy and seek your consent where required.
Contact enquiries If you email us, we will use your email address and the content of your message solely to respond to your enquiry. We do not add you to any mailing list.
Data Retention
We retain analytics data for up to 14 months in accordance with Google Analytics settings. We retain personal data only for as long as necessary to fulfil the purposes described in this policy or to comply with legal obligations.
What we don’t do
- We do not sell your personal data to third parties.
- We do not collect sensitive personal data.
- We do not have user accounts or require registration to use the site.
- We do not have a comments section or collect data through any on-site forms.
Platform and hosting
This site is hosted on WordPress.com (Automattic Inc.). As part of this platform, WordPress.com may set functional and analytics cookies on your device independently of our own cookie usage. These are outside our direct control. You can review Automattic’s privacy policy at automattic.com/privacy.
Third-party services
Google Analytics / Google LLC GA4 data is processed by Google LLC, which may transfer data to the United States. Google participates in the EU-US Data Privacy Framework. You can review Google’s privacy policy at policies.google.com/privacy.
You can opt out of GA4 tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout, or by declining cookies via our cookie banner.
Your rights (UK GDPR)
As a UK user, you have the right to access, rectify, or erase the personal data we hold about you, restrict or object to processing, request data portability, and withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at contact@savvyvouchers.co.uk. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Changes to this policy
We may update this policy from time to time. The “last updated” date at the top of this page will reflect any changes.