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Flannels FAQs

How to Save Money at Flannels

The Outlet section is the most consistent route to significant savings

Flannels maintains a permanent Outlet section with discounts of up to 70% on previous seasons’ stock from brands including Stone Island, Balenciaga, Moncler, Off-White and Vivienne Westwood. It is updated regularly with clearance stock, and during peak sale periods such as January and July an additional percentage off the lowest marked price is applied for a limited time.

The Outlet is where patience pays. If you have a specific brand or category in mind but are not tied to the current season, checking the Outlet regularly is a far more reliable savings route than waiting for a sitewide promotional code.

Download the Flannels app for 10% off your first in-app order

New Flannels app users receive 10% off their first order placed through the app. Given that Flannels carries items with significant price points, this is a worthwhile saving to capture before your first purchase. The app also surfaces app-exclusive offers that do not appear on the main website, which makes keeping it installed useful beyond the initial discount.

Use your birthday to unlock a dedicated discount code

Flannels sends a 20% birthday discount code to registered account holders. This applies to full-price items and is one of the strongest guaranteed discounts available outside of a promotional event. Making sure your date of birth is registered in your Flannels account and that you are opted into marketing emails means you receive this automatically when the time comes.

Earn Frasers Plus points and redeem them across the group

Frasers Plus is the loyalty programme that sits across the Frasers Group, which includes Flannels, Sports Direct, House of Fraser, Evans Cycles and others. Every £1 spent earns one point, and 5,000 points converts to a £5 voucher. For regular buyers at Flannels or across any other Frasers Group brand, points accumulate across all of them and can be redeemed at Flannels. The programme also offers 0% interest payment plans over 3 months, and longer-term plans for larger purchases.

The fashion rental service is a genuine way to trial pieces before buying

Flannels offers a fashion rental service where you can rent pieces for between 4 and 20 days. Beyond the practical appeal of wearing a designer item without committing to the full price, a £5 voucher is available when you sign up via email. The smarter play is renting something you are considering buying, seeing how it wears and fits in real life, and then purchasing it in the Outlet or during a sale if it makes the cut.

Time your full-price purchases around Friends and Family events

Flannels runs Friends and Family promotions periodically across the year where 20% off full-price items is available with a code. These events are not tied to a fixed calendar but tend to appear several times a year, including outside of the main Christmas and summer sale windows. Signing up to the newsletter and checking this page before any significant purchase is the most reliable way to know when one is running.


What Flannels Gets Right

Flannels began as an independent luxury retailer in Knutsford in 1976 and was acquired by Frasers Group in 2017. With over 50 stores across the UK and a substantial online presence, it has grown into the most accessible luxury multi-brand fashion retailer in the country, stocking labels including Gucci, Saint Laurent, Balenciaga, Stone Island, Moncler, Off-White, Fendi and dozens more.

The breadth of the edit sets it apart from department stores. Most UK department stores carrying luxury brands do so with a narrow selection of each label’s safer commercial pieces. Flannels tends to carry a fuller range, including more directional product that serious fashion buyers are actually looking for. For someone who wants to buy across multiple luxury brands in a single transaction rather than visiting each brand’s own website, the selection is genuinely strong.

The Outlet makes luxury fashion more accessible without feeling like a compromise. A 70% discount on Moncler or Balenciaga from the previous season is still a meaningful purchase, but it is a fundamentally different price point from the full-price equivalent. The Outlet is not a clearance corner but a proper section of the business, which means stock is consistently available rather than sporadic.

Flannels competes directly with Net-A-Porter and Mr Porter on brand access but with a wider physical footprint. For buyers who want to see and try a piece before purchasing, having over 50 stores is a genuine advantage over purely online luxury retailers. The ability to use Click & Collect for a £500 or more spend to earn a £20 voucher on a future order also gives the physical store estate a practical loyalty angle.

The Elite+ programme signals how seriously Flannels takes its highest-spending customers. Access is restricted to PFA and PFAI members and customers who have spent £5,000 or more on a single purchase. The programme offers permanent discounts of 10% to 20% on qualifying purchases. For most shoppers this is out of reach, but its existence as an invite-only scheme rather than a points-for-everyone programme reflects a retailer that understands its premium positioning.