My 1st Years Discount Codes for May 2026
12 My 1st Years promo codes, verified and tested daily
My 1st Years FAQs
The code field at My 1st Years sits in the basket before you proceed to payment.
- Add your items to your basket on my1styears.com and click to view the basket
- Find the Gift card or discount code field beneath your listed items
- Paste your code and click Apply
- Confirm the discount is showing in your order total before clicking Checkout
One code can be used per order. Most codes apply to full-priced items only and cannot be combined with other active promotions or automatically applied discounts. If a sitewide sale is already active at checkout, it may block a manually entered code.
Milestone Rewards is the free loyalty programme, with tiers named to match early childhood milestones. Joining is free and earns 100 points at sign-up, then 1 point per £1 spent on subsequent orders.
The four tiers unlock progressively: Crawl (after one purchase) gives 15% off your next order plus 100 bonus points on orders over £50. Walk (after two purchases) gives free delivery on your next order. Run (after three purchases) gives free personalisation on your next order plus 300 bonus points. Leap (after four purchases) gives a free gift with your next order.
Points can be redeemed at a rate of 100 points to £5, with up to £20 redeemable per order. Double points days and birthday bonuses apply throughout the year.
Personalised items are eligible for next-day delivery when ordered before 4pm Monday to Thursday, and before 2pm on Fridays. Next-day delivery costs £7.95. Saturday delivery is available for £10.50 to £11.50 on orders placed by 3pm on Friday.
Standard delivery costs £3.99 and takes up to five working days. Free standard delivery applies on orders over £50.
If a personalised item arrives with an error in the name, wording or personalisation, My 1st Years covers all return and replacement costs and resolves the issue promptly. For change-of-mind returns on non-personalised items, you have 14 days to return in original condition.
Personalised items cannot be returned for refund if the personalisation is correct as submitted, which is standard for custom goods.
Ways to Save at My 1st Years
Sign up for the newsletter before your first order
The 10% welcome code is issued immediately after sign-up and applies to full-priced items with no minimum spend. On a £45 personalised dressing gown it saves £4.50. On a larger gifting order it compounds further.
Sign up before browsing rather than after adding items to the basket so the code is ready to apply at checkout without interrupting the process.
Work through the Milestone Rewards tiers strategically
Each tier unlock is valid on your next order, not a running discount. Timing a larger purchase to coincide with a tier reward produces more value than using the benefit on a small top-up.
The Run tier’s free personalisation benefit is particularly useful on items where personalisation would otherwise represent a meaningful proportion of the product value, such as a £19.99 printed t-shirt or an engraved wooden toy.
Use the refer-a-friend scheme before gifting occasions
The scheme gives the referred friend 15% off their first order over £40, and the referrer receives £10 in Milestone Rewards points for each successful referral. There is no limit on how many friends you can refer.
For parents with friends who are expecting or who have young children, using referrals ahead of known gifting occasions — birthdays, christenings, new baby arrivals — converts social connections into meaningful savings in both directions.
Check Treat Tuesdays every week
My 1st Years runs Treat Tuesday promotions every week with up to 50% off selected items. These are not previewed in advance and the selection changes weekly, covering soft toys, backpacks, clothing and gifts at various price points.
Bookmarking the offers page and checking on Tuesdays is the simplest way to access the deepest discounts the brand offers, without needing a code or waiting for a seasonal sale.
Combine free standard delivery by reaching the £50 threshold
Standard delivery costs £3.99 on orders under £50. For anyone planning to spend between £40 and £50, adding a smaller item such as a personalised greetings card (£1.99 by Royal Mail first class) or a low-cost soft toy to cross the threshold removes the delivery charge and costs less than the fee would.
What My 1st Years Gets Right
My 1st Years identified a genuine gap in the baby gifting market and built a brand around a single differentiating proposition: that personalisation should be standard rather than premium. Most competitors either charge extra for it or offer a limited range of customisable products. My 1st Years makes every product personalisable at no additional cost, which changes the pricing comparison fundamentally. What looks like a similarly priced soft toy elsewhere becomes more expensive once the personalisation fee is added.
Offering next-day delivery on personalised items is operationally difficult and commercially unusual. Most personalised gift brands work to three to five day lead times because each product requires individual processing before dispatch. My 1st Years has built the production and logistics infrastructure in Northampton to turn around personalised orders the same day they are received, with next-day delivery available until 4pm on weekdays. For anyone who has left a new baby gift until the last moment, that capability is not a marginal convenience — it changes whether the brand is a usable option at all.
The free luxury gift box on every order removes a friction point that other gifting brands use to extract additional revenue. Premium gift wrapping or presentation is a common upsell in the gifting sector, typically priced at £3 to £6. My 1st Years includes it automatically on every order with no minimum spend. The product arrives ready to give, which matters most when the purchase is being sent directly to a recipient rather than collected in person first.
The founding inspiration from NikeID is still operationally visible. NikeID’s model worked because it let customers configure a mass-produced product to feel individual, without meaningfully changing the production cost per unit. My 1st Years applies the same logic to baby gifts. The personalisation happens in-house in Northampton, which gives the brand control over quality, lead time and cost in a way that outsourcing would not. It is why the free-personalisation model is sustainable rather than a promotional concession.
The Milestone Rewards tier names are a small but coherent detail. Crawl, Walk, Run and Leap map the loyalty programme to the same developmental milestones the brand’s products are designed to celebrate. It is not just naming — it reflects how deeply the brand concept runs through the business. A loyalty programme in a baby gifting brand that does not acknowledge the context it operates in would be a missed opportunity. This one does not miss it.
